Emily Baker, Founder + Managing Partner
With first-hand knowledge grounded in a deep understanding of government and public affairs, Emily helps clients cut through the noise and create an effective path forward. She designs and leads game-changing public outreach campaigns for projects and initiatives that change minds and create action.
Emily has assisted public institutions, nonprofits and corporations in navigating communications obstacles and helping them emerge stronger, aligning communication strategy with business goals. Whether in communications, public policy challenges, or business development and government procurement, her proactive and knowledgeable approach allows clients to drive the narrative and achieve success. Emily also serves as an advisor to investors and corporations, helping them anticipate and mitigate political and regulatory impacts to their businesses and investments.
Emily was appointed by President George W. Bush to lead the General Services Administration (GSA) Northeast and Caribbean region, where she managed a nearly two billion dollar annual budget. At GSA, she successfully led high-stakes government projects, including the construction of the U.S. Mission to the United Nations, lease negotiations of One World Trade Center, labor negotiations and groundbreaking sustainability projects throughout the region. Before joining GSA, Emily served as Deputy Director of Congressional and Intergovernmental Affairs with the U.S. Department of Commerce, focusing extensively on international trade and intellectual property.
Emily began her career in Idaho as a policy aide to Governor Phil Batt and upon moving to D.C., she worked for former RNC Chair and Governor Haley Barbour at BGR Group.
Appointed by Governor Butch Otter, Emily serves on the Idaho Strategic Energy Alliance Board, where she chairs the Communications and Outreach Task Force. She sits on the Board of Directors for the Boise State University Foundation and serves on the Executive Board of the Boise Metro Chamber of Commerce. She is also an adjunct professor of strategic communications at Boise State University and a Presidential Leadership Scholar working with the presidential centers of George W. Bush, William J. Clinton, George H.W. Bush, and Lyndon B. Johnson to advance post-secondary education in rural America.
A fifth-generation Idahoan, Emily spent nearly fifteen years between DC and New York before moving back to Idaho with her husband Mike and their three boys.
Elise Slattery, Senior Content Advisor
Elise helps clients craft and share their stories with the people who matter most. By forging a deep understanding of their audiences, she constructs creative solutions to communications challenges, establishing strategies that enable clients to strengthen their positions and realize opportunities.
A native New Yorker, Elise’s thirst to settle in a vibrant, smaller community led her to Boise. With two decades of writing and editing experience, Elise draws on her extensive background in content development, messaging, speech writing, technical writing, copy editing and curriculum writing in overcoming communications obstacles for clients. Her strengths lie in her literary roots and her technical understanding of the structure and function of language, voice and rhetoric.
Elise holds a Masters Degree from Adelphi University. She graduated Suma Cum Laude from New York University, earning a Bachelor of Arts in the study of Literature, with a concentration in Creative Writing.
When she is not joyfully consumed with syntax, style and sentence structure, Elise can be found hiking the foothills with her dog, cooking with her two children, lost in a book, or planning the next big adventure with her husband.
Gemma Gaudette, Senior Media Advisor
Gemma's vast experience as a News Anchor and Reporter has positioned her to be a skilled media trainer, content coach and producer. She helps executives and other spokespersons conduct better interviews and take on the media with poise and confidence, with messages that impact the audiences they are trying to reach.
Gemma’s work as a media trainer and coach comes after a distinguished two decades long career as a broadcast anchor and reporter in mid and major markets, including Tampa, Florida where she covered the Bush/Kerry Presidential race, interviewing both candidates. Gemma also covered NASA’s return to flight after the Space Shuttle Columbia disaster, as well as the devastation and aftermath of major hurricanes, including Katrina, Wilma, Rita, and Ivan.
As a former journalist Gemma understands what reporters and other interviewers are looking for and she knows how to deal with their tactics and share that insight with our clients. Gemma’s expertise also includes communications planning and strategy, content development and promotion, crisis communications, media and influencer relations, and message development.
As the Regional Communication Director for the University of Idaho, Gemma earned coverage for the UI in outlets including the Associated Press, NPR, New York Times, Inside Higher Ed, and The Chronicle for Higher Education.
Gemma, her husband, and two young sons live and play in Boise, Idaho. In her spare time she loves reading, traveling, and running.
Kelsey Koberg, Senior Associate
Kelsey brings experience in politics and public relations at the local, state and national level. She worked for the Idaho Republican Party during and after the 2016 election, before joining Senator Risch's team in Washington, D.C. Most recently, she managed a competitive statewide campaign for Lieutenant Governor.
Kelsey's knowledge of every aspect of public outreach campaigns give her a unique ability to help clients define and reach their audience. She brings a data focused approach to the art of communication, constantly measuring results against stated goals.
Kelsey graduated Summa Cum Laude from Northwest Nazarene University with degrees in Business and Public Relations. A native Montanan, Kelsey has spent time working in politics and public relations in New York and Washington D.C., but calls Idaho home. She likes to consider herself an above-average home cook, and spends her spare time exploring farmers markets and boutiques.
Maddie Kezar, Associate
Bringing adaptability and determination, Madison is a key member of the Portman Square team. Whether it be logistics, research, or in-house design and layout, Madison loves to be a team player and dive right in wherever she is needed. Madison attends Boise State University, earning her bachelor’s degree in English with an emphasis in Literature.
Born and raised in Idaho, Madison is dedicated to the community and works with City Light’s women and children's shelter in Boise and volunteers with a variety of other important causes. When Madison isn't working, with family or studying for school, she loves to spend time running and hiking the many beautiful trails of Boise.
Ingrid Finstuen, Content Advisor
Over the past two decades, Ingrid Finstuen has gained extensive experience in writing and editing. Ingrid began her career at the Perseus Books Group, a publisher based in Boston and New York. In her time there, she helped shepherd nonfiction books from acquisition through publication, a process that involved developmentally editing authors' work, writing marketing copy, and collaborating across departments. After leaving the East Coast to return to her native Northwest, Ingrid and her family opened a successful retail business where she wrote and edited all communications, including newsletters, web site content, technical content, and social media. In the years since having children and selling the business, Ingrid has continued writing and editing on a freelance basis, most recently serving as the project manager for an edited collection published by Oxford University Press. Through these varied professional settings Ingrid has delighted in a common thread: the opportunity to distill a message and craft it in a way that speaks clearly and cohesively to a particular audience.
Ingrid holds a master's degree in Publishing and Writing from Emerson College and a bachelor's degree in English from Pacific Lutheran University. She lives in Boise, Idaho, with her husband, two sons, and basset hound. In her spare time, she enjoys playing games with her family, hiking, knitting, reading, and traveling.